Infobip | Mobile Messaging Becomes Key Channel in APAC’s Digital Landscape

Conversational messaging is experiencing rapid growth across the Asia-Pacific (APAC) region, particularly in countries like Indonesia, the Philippines, and China. Infobip analysed 530 billion mobile channel interactions that took place on its platform in 2024 and saw a 51% surge year-over-year. Discover the key factors driving this growth from the report.