Congratulations to Sports Direct Malaysia on their Press Conference Announcements

Congratulations to our member Sports Direct. During their CEO, Michael Murray’s visit to Kuala Lumpur, the Frasers Group shared plans for further business growth in Malaysia, including an expansion of another 5 new Sports Direct stores by the end of 2024 across Peninsula & East Malaysia, with the opening of first 2 flagship stores in Klang Valley

Sports Direct’s vision is to build the planet’s most admired and compelling brand ecosystem to elevate the lives of many. As always, we strive to ensure the best-elevated customer experience with dedicated key zones – Running, Football, Training and Outdoor.