The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. They call this cultural relations. They build trust and understanding for the UK to create a safer and more prosperous world. In terms of our reach and impact, they are the world’s leading cultural relations organisation. Cultural relations is a component of international relations that focuses on developing people-to-people links and complements government-to-people and government-to-government contact. They use English, Arts, Education and Society – the best of the UK’s great cultural assets – to bring people together and to attract partners to working with the UK. The British Council has over 7,000 staff working in 191 offices in 110 countries and territories.