Announcements, Press Release

Naylor Farms’ First Partnership in Asia Pacific with QSR Brands

29 May 2019


PETALING JAYA, 27 MAY 2019 – Naylor Farms, a UK-based company established since 1909 has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its manufacturing division, QSR Manufacturing Sdn Bhd (QSRM) to provide the company with consistent source of premium quality cabbage for the world-famous KFC Coleslaw.

“We are excited to venture into this partnership with Naylor Farms who shares the same passion and commitment to deliver only the highest quality food to our customers. We also take great pride in serving the freshest and Halal-compliant wholesome food, and this remains at the core of our business, until today,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands.

“This partnership with QSR Brands is an extension of our commitment to quality, where our vegetables are lovingly grown to bring the freshest flavours to our customers in an instant,” said Mr. Simon Naylor, the third generation of Naylor Farms.

Having an extensive network of restaurants with more than 830 KFC and 470 Pizza Hut, QSR Brands is known as the only fully integrated food operator in the country. QSRM, as one of its subsidiaries, is responsible for producing KFC’s refreshing signature side, coleslaw that Malaysian consumers have come to love.

Located in Lincolnshire England, Naylor Farms which for the past 110 years has been known for its supply of quality produce and the supply of the British Coleslaw cabbage in the UK. Its products undergo meticulous processes and are Halal-certified under the Europe Accreditation as part of its highest standards to ensure consistency.

In line with QSR Brands’ consummate halal assurance to consumers, the supply of the British white cabbage is in compliance to the requirement by Shariah Law as well as Halal requirements by JAKIM. QSR Brands operates stringent internal controls across its ‘Farm-to-Fork’ operations, including raw materials procurement to ensure all of its products conform to Halal requirement.

The three-year agreement was formalised by Mr. Simon Naylor, the third generation of Naylor Farms and Mr. Adi Wira Razak, Chief Executive Officer Upstream Division, QSR Brands; witnessed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Jennifer Lopez, Executive Director of British Malaysian Chamber of Commerce Berhad at a signing ceremony in Petaling Jaya.


About QSR Brands (M) Holdings Bhd (QSR Brands):

A franchisee of over 830 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia. QSR Brands is also the operator of 470 Pizza Hut restaurants in Malaysia and Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. This makes QSR Brands the first and only fully-integrated food operator in Malaysia. QSR Brands and its subsidiaries guarantee full halal compliance to customers in all of the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009

About QSR Manufacturing Sdn Bhd (QSRM):

QSR Manufacturing Sdn Bhd (QSRM) was set up as a supporting unit in QSR Brands (M) Holdings Bhd (QSRB) with the aim of achieving cost optimisation and improving business efficiency through economies of scale for Bakery & Commissary operations. It serves as an internal supplier of buns and coleslaw, raw pizza dough balls, par baked pizza base, frozen pastries, garlic spread, fresh repacked sanitized vegetables, Nugget Breader Flour according to YUM’s FSA and QSA Standards for KFC and Pizza Hut Malaysia outlets in Peninsular Malaysia. The bakery line is HACCP, FSSC 22000 and ISO 9001:2015 certified.

About Naylor Foods:

Naylor Foods Sdn Bhd is the Malaysian arm of Naylor Farms UK, located in Lincolnshire England. Since 1909 this family farm now in its fourth generation has been growing high quality produce supplied to the UK retail and food manufacturing industry. Naylor Foods Sdn Bhd will be the first time the family has supplied on contract outside of the UK, the company in Malaysia will be responsible in ensuring the supply of cabbage and other vegetables from the UK arrive and are delivered to Malaysian customers in the highest of standards. Naylor Farms UK see today as the start of a long and strong relationship with QSR, and welcome QSR to the family.

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